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Stage Royal Canin Global e-commerce digital marketing (H/F) - Juin 2021

Aimargues, Occitanie Marketing

Stage - Royal Canin Global e-commerce digital marketing Internship (H/F) - Juin 2021

Royal Canin - 6 mois à Aimargues (proche Montpellier)

Mars Internship Experience

Your remuneration :

Bac+4 : 1200 €/brut / Bac +5 : 1350 €/brut

Your mission :

The Digital Marketing Assistant will work within the Global D2C Marketing Team and be part of the Global Flagship Store Team. He or she will contribute to a new digital journey which aim is to develop Royal Canin direct to consumer business. Through this new route to market, Royal Canin ambition to:
- Serve more pets
- Push limits of health nutrition
- Deliver an ultimate brand experience
- Create a mutual economy with our historical partners
- Know better our consumers

This internship will provide opportunities to learn in Data, E-Commerce, CRM, D2C Marketing, Paid Media, and Digital IT.

Your typical day :

During the Internship, the Digital Marketing Assistant will work closely with the D2C Marketing team, and more specifically on acquisition, conversion & value proposition scopes to support the team with following missions:

Digital Media & Campaigns :
- Creation of paid media campaign content (assets & media toolkits) & campaign landing pages
- Analysis & understanding of acquisition channel performance (Referral, Paid, Organic)
- Creation Emailing campaigns + landing pages for a seamless user journey

Content creation :
- Creation of website & subscription program content (messages, creatives, features)
- Creation of offline activation materials (printing materials, photo shoot)

E-commerce development :
- Benchmark for E-Commerce & Subscription program Acquisition
- Benchmark on Competitions & subscription programs - Design & Features
- Marketing deployment toolkit adaptations

... and more

Your profile :

- Master in business school or equivalent digital education
- Proficient English : Strong oral and visual communicator
- Knowledge of e-commerce & digital marketing principles
- Actively engaged in digital media trends
- Attention to detail
- Strong interpersonal skills
- Strong team spirit & proactive mindset

Job Segment: Intern, CRM, Marketing, Entry Level, Technology